Well, to be honest, Prime Hydration is the flashiest drink of the moment that’s got everyone talking, but don’t think like it is all positive. People are talking about this beverage brand for a whole different reason, not just because the founders are actually YouTube stars Logan Paul and KSI pitching the drink. So, what is actually the case here? Well, everyone is actually concerned about the Prime drinks having “forever chemicals” in them, and just so you know, that’s not a good thing at all. This Prime Lawsuit Forever Chemicals sure is one of the hottest topics in the country right now, and you should definitely get to know a little more about it all. Alright, here we go.
Prime Hydration, What’s That?
Just so you now though, Prime reached the shelves in the year 2022 and wasted no time in blowing up into a sensation. Like, with the huge followings of Logan and KSI along with some pretty innovative marketing, it was flying off the shelves like the tickets for a sold-out concert show, well, at least that’s what it felt like. By 2023, they were generating sales revenues hitting over one billion dollars. A billion! Its bright packaging and sponsorships in sports made it really quickly become the drink for kids, teenagers, and, let’s be honest, a lot of adults as well.
Though, sure enough, things haven’t come easy for Prime. Its high caffeine levels have raised eyebrows already with Denmark saying “no thanks” about it and banning it. Besides, the stores are dealing with thefts because of how popular the drink is. And now, there’s this whole lawsuit about forever chemicals, probably their biggest headache up to now.
So, What’s Going On With This Lawsuit?
A California woman named Elizabeth Castillo has claimed Prime’s “Grape Sports Drink” contains PFAS, and what then? And what are these PFAS? Well, just know that back in August 2023, Castillo filed a lawsuit against Prime. Why? Well, PFAS, or per- and polyfluoroalkyl substances, are chemicals that can hang around in the environment indefinitely. Sure enough, many studies link them to health risks, including cancer and hormonal problems.
Castillo contends that she didn’t know anything about PFAS being in the drink, and if she did know, she would have never purchased it, simple as that. She has also stated that independent tests showed levels of PFAS in the drink far above what is deemed safe by the EPA for drinking water. Now, she’s demanding a huge $5 million in damages. Prime moved to dismiss this case, but portions of it are proceeding because the judge didn’t grant the dismissal. So, they’re not in the clear yet.
Logan Paul’s Not Having It
Neither now nor forever will Logan Paul stay quiet about it all, which was expected of him because that’s what most people do in situations like these. You know, they’ll try to save their brand reputation. This time, true Logan style leads him to shoot out a video denying the claims. Sure enough, the allegations are very flimsy, according to him, besides, if there are any PFAS, they must’ve come from the plastic bottles and not the drink itself.
Keep in mind though that Prime works with the best bottle manufacturers, like the Southern Americans use the same ones as Prime. Their water goes through a double filtration before putting it into the bottles. And finally, he blustered the test methods used against Prime as unreliable. Long story made short: Logan’s taking his ground, but the lawsuit’s taken the mind: is Prime all that squeaky clean as they make it out to be? It could very well be that there are such chemicals in their drinks, but they’re all in for profits, or it could be that someone is just trying to pull this brand’s success back by staging it all.