If you came here searching for this Native Shampoo Lawsuit then you at least know that Native is a super famous personal care brand that was founded in 2015 in San Francisco, California. Initially, though, it kinda took off because of its “natural” deodorants, but this was not long until its gradual expansion of hair products, bathing products, and sunscreens, which earned it further popularity. And sure enough, because of all the popularity and demand for such products, back in 2017, Procter & Gamble, one of the biggest players in the personal Product sector, acquired Native at a whopping $100 million price tag. But now, you see, Native is now entangled in this messy lawsuit that we now know as this Native Shampoo Lawsuit. So, let’s just go over the details, and see what is really going on.
What’s the Lawsuit About?
Well, sure enough, there is an extremely big issue, however, with a particular set of chemicals referred to as PFAS, usually referred to as “forever chemicals” due to their inherent resistance to natural and environmental degradation. And these have literally been in the news for quite some time because so many companies are being accused of using these chemicals that are 100% harmful to the human body. It was actually a group of people who came together to file this lawsuit against Native Shampoo accusing them of using these chemicals despite knowing how harmful they are and still advertising it as a “natural” product.
So, What Are PFAS and Why Are They Bad?
PFAS are merely synthetic chemical compounds that have become part and parcel of modern life as they are the components involved in the production of several essential consumer items such as non-stick cookware, water-resistant clothing, and even very food wrappers made of paper. Keep in mind though, although they are useful, their nature poses some hazards to humans. And as we already told you, nowadays so many companies’ products are being checked for these chemicals and some are actively being sued as well. Looking at how harmful these chemicals can be, just think about putting something like this on your hair or skin, that doesn’t sound too safe, right?
Are People Losing Their Hair?
Some consumers have expressed their concerns over the usage of Native Shampoo, which contributes to the experience of hair loss, dryness, or irritation. Though, we still do not have enough evidence to fully say that it was actually the Native Shampoo that people used and then they started noticing hair fall. For sure, there are so many other reasons that can lead to this, like genetics, poor diet, and a whole lot more. It is therefore a bit hard to single out Native for this trouble, you know? Regardless, consumer complaints are adding to the mentioning of authorities about engaging with the safety of their products.
How Are Consumers Reacting?
One thing is very clear though, many People who relied on Native for their “natural” product claims kinda feel a bit cheated. You see, online media exhibits huge communications among the users of the lawsuit: thus, some consumers stated that they would stop using the shampoo. Not just that though, a part of the concerned customers are only going to wait for the final verdict for their decision, and so do all of us. So, let’s just wait and see what happens next in this case.